Brita's mission is to make water better for people and the planet. They're providing solutions that can reduce the single-use plastic polluting our environment.
Brandless is redefining what it means to be a brand through transparency, community building, and putting people first.
UI & UX
UI & UX
They're the #1 name is water filtration systems and generate a ton of organic traffic to the site. The old Brita website had useful information but directed users to 3rd party retailers to purchase their products. They wanted to launch their first direct-to-consumer site with the goal to increase household penetration by providing an uncomplicated, guided experience that encourages trial of Brita products in support of the user’s goal of a healthier and more sustainable lifestyle.
They make 'better-for-you' quality products more widely accessible and affordable for everyone. Life, liberty, and the pursuit of fairly priced everything.
As a Brand Designer at Brandless, my goal was to communicate the value and humanity of Brandless to foster connection & accessibility.