Brandless is redefining what it means to be a brand through transparency, community building, and putting people first.
Branding
Art Direction
UI & UX
2017-2019
They make 'better-for-you' quality products more widely accessible and affordable for everyone. Life, liberty, and the pursuit of fairly priced everything.
As a Brand Designer at Brandless, my goal was to communicate the value and humanity of Brandless to foster connection & accessibility.
Simple Fair Prices
Brandless's business model cuts out the middleman and ships direct to consumers, removing the countless unnecessary steps between the supplier and a traditional retailer’s shelf. I helped design an infographic to illustrate the hidden extra costs that are involved with traditional CPG brands.
Living a Brandless Life
Brandless Life is a lifestyle blog built to educate, connect, and provide a platform for their community to share how they live a #brandlesslife. I designed this from the ground up and worked with a developer to build it on a wordpress platform with the goal of making templated article pages that contributors could easily use.
A Slice of (Brandless) Life
Because the packaging is simple & understated, we wanted to show the freshness & realness of the product as a part of everyday life in the home. We depicted the products in use and added hints of context for scale.
Because the packaging is simple & understated, we wanted to show the freshness & realness of the product as a part of everyday life in the home. We depicted the products in use and added hints of context for scale.
I took existing assets from various campaigns to pull together a concept with a cohesive look and feel for both the friend and the advocate sharing the discount.
I took existing assets from various campaigns to pull together a concept with a cohesive look and feel for both the friend and the advocate sharing the discount.
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aisha.steger@gmail.com